DNC gears up for the Saudi Food Show 2025, a step toward regional expansion

As part of its vision to grow across regional markets and introduce its dynamic range of beverages to new audiences, Defaf Al-Nahrayn (DNC) is excited to announce its participation in the Saudi Food Show, taking place in Riyadh from May 12 to May 14, 2025.

DNC is a proud Jordanian beverage manufacturer, known for its innovative and refreshing product lines such as BM Energy Drink, Matrix Carbonated Drinks, and Matrix Juice. This exhibition marks an important milestone in the company’s journey toward regional expansion, particularly in the Saudi market — one of the most vibrant and fast-growing markets in the food and beverage sector.

“We are very much looking forward to participating in the Saudi Food Show,” said Mr. Thaer Al Ani, CEO of DNC. “It’s a great platform to connect with potential partners, understand the local market dynamics, and most importantly, showcase what Jordanian manufacturing has to offer in terms of quality and innovation.”

Visitors to the show will be able to experience DNC's beverages firsthand and meet with the team to explore potential collaboration opportunities.

Whether you're a distributor, retailer, or food and beverage enthusiast, don’t miss the chance to connect with DNC at Booth H1-42 and discover the bold flavors and high standards that define the Matrix brand.