Gwyneth Paltrow faces backlash for promoting ‘Israeli’ real estate project
Note: AI technology was used to generate this article’s audio.
Oscar-winning actress and entrepreneur Gwyneth Paltrow has been selected as the face of 51 PARK, a high-end residential development in Herzliya, ‘Israel’.
The project, developed by the ‘Israeli’ real estate group Aviv Melisron, consists of two 51-story luxury towers offering views of the Mediterranean Sea and adjacent parks.
The advertising campaign, created by the ‘Israeli’ agency Why Worry, was filmed in New York City. It draws parallels between iconic park-side residences in Manhattan and the forthcoming development in Herzliya, a coastal city located approximately 10 miles north of Tel Aviv.
The campaign generated significant controversy, linking the promotion to the ongoing ‘Israeli’ assault on Gaza and other countries in the region; with social media users calling for boycotts.
Gwyneth Paltrow promotes $10M penthouses in Herzliya while Gaza burns and Lebanon bleeds.
— DD Geopolitics (@DD_Geopolitics) June 9, 2026
While children are buried under rubble in Gaza, while Lebanese families flee Israeli airstrikes, while Gazans starve under total blockade, she is is fronting an ad campaign for "51 Park," a… pic.twitter.com/Exl7JVKmTm
