Jordanian bank faces backlash over controversial slogan

A recent advertising campaign by a Jordanian bank has ignited significant backlash on social media, with critics condemning the use of the slogan "Fire" displayed on electronic billboards across the capital, Amman.

Many argue that the slogan is both inappropriate and insensitive, particularly in light of the ongoing humanitarian crisis in Gaza, which has been exacerbated by continuous the Israeli Occupation's military aggression for over a year and a half.

The slogan has drawn ire for its connotations of destruction and suffering, evoking memories of the devastation and fires that have plagued Gaza. Reports from the UN indicate that the blockade and assaults have resulted in the deaths of tens of thousands and the destruction of critical infrastructure.

Many social media users have questioned the bank's awareness of the slogan's negative implications in such a sensitive context, expressing concern over the lack of sensitivity displayed in the campaign.

To date, the bank has not issued any official response regarding the controversy or the criticism surrounding the campaign. However, people are calling for the immediate removal of the advertisements and the withdrawal of the campaign, emphasizing the need for greater consideration of public sentiment and the importance of avoiding messaging that could be interpreted as offensive in the current geopolitical climate.