Jordan gifts Dallas a mosaic soccer ball sculpture.
Note: AI technology was used to generate this article’s audio.
- A "Jordan House" pavilion will open during the 2026 World Cup.
- The venue will showcase Jordanian music, dance, mosaics, and calligraphy.
- Officials see the World Cup as a chance to boost tourism from key markets.
In a major strategic push to capitalize on the global spotlight of the 2026 FIFA World Cup, Jordan has announced a sweeping cultural and tourism marketing campaign in the United States, anchored by a unique diplomatic gift to the state of Texas.
The Jordanian Ministry of Tourism and Antiquities released a statement on Saturday confirming that the Kingdom will officially present the municipality of Dallas with a specialized mosaic sculpture shaped as a soccer ball. Dr. Emad Hijazin, the Minister of Tourism and Antiquities, emphasized that this intricate piece of art is designed to embody Jordan’s deep-rooted history and vast civilizational heritage, blending the country's ancient craftsmanship with the global spirit of the tournament.
'Jordan House' in Texas
Coinciding with the historic participation of the Jordanian National Football Team (Al-Nashama) in the 2026 World Cup finals, the ministry is rolling out a series of promotional events across major American cities. The centerpiece of this promotional blitz will be a dedicated pavilion named "Jordan House," set up in the city of Dallas to actively bolster the country's cultural and touristic presence.
According to Dr. Hijazin, the "Jordan House" initiative will offer an immersive experience for international visitors and sports fans, featuring high-profile cultural delegations.
"The activities of 'Jordan House' will include the participation of the Jordan Armed Forces Band, alongside live demonstrations of traditional mosaic art and Arabic calligraphy," the Minister explained. "The venue will also host an authentic Jordanian dabke troupe and performances of patriotic songs."
World Cup for tourism
Beyond strengthening ties with the United States, the Jordanian government views the sporting event as a rare geopolitical launching pad to diversify its tourism economy. The minister noted that the global reach of the tournament represents a massive shift in how the Kingdom can position itself on the world travel map.
Dr. Hijazin concluded by stating that the official World Cup draw has successfully opened entirely new horizons for Jordan, allowing it to penetrate highly promising, untapped tourism markets. While the European market remains a cornerstone and a top priority for the Kingdom's tourism promotion, Jordan is now aggressively using this momentum to attract travelers from emerging sectors, most notably across Latin America and the Maghreb region.
