Fifth Starbucks branch officially closes in Jordan amid pro-Palestinian boycott

• Starbucks shutters fifth Jordan branch amid growing pro-Palestinian boycott.

The downtown Amman Starbucks has officially closed its doors, becoming the fifth branch in Jordan to shut down this year as a pro-Palestinian boycott gains momentum.

Earlier in March, Starbucks permanently closed four branches across the country, a move seen as a direct response to a sustained boycott campaign that has gained momentum over the past two years.

Read more: Starbucks officially closes four branches in Jordan

The boycott emerged amid rising concerns over alleged ties between the company and the Israeli Occupation, particularly in the wake of the 'Israeli' genocide in Gaza. These concerns have fueled widespread support for the campaign across Jordan, with consumers increasingly opting to take economic action as a form of solidarity.

The boycott gained significant traction following the events of October 7, and has continued to expand since, reflecting a broader shift in Jordanian consumer behavior. Locally owned businesses are increasingly favored over international chains, demonstrating the growing influence of grassroots movements in shaping regional economies.

Analysts say the closure of multiple Starbucks locations underscores the economic power of collective action, highlighting a trend where consumers are aligning their spending habits with political and social values.

The shift also signals a growing preference for local alternatives and the rising impact of civic-driven campaigns on corporate presence in the region.