Starbucks officially closes four branches in Jordan

Starbucks has permanently closed four of its branches in Jordan, a direct result of the ongoing boycott campaign that has gained significant traction over the past 17 months.

The boycott, fueled by growing concerns over the company's alleged ties to the Israeli Occupation amidst the escalating violence in Gaza, has seen widespread support across the country.

The boycott movement started gaining momentum following the intensification of violence on October 7, 2024, and has steadily expanded ever since.

The remaining Starbucks branches in Jordan, located mainly in high-traffic areas like shopping malls, are now facing mounting pressure. Despite these closures, the boycott remains strong, especially on social media platforms, where supporters continue to rally for the rejection of international companies that they feel are complicit in supporting the occupation. Many consumers take pride in their role in this movement, viewing the closures as a resounding success.

This growing shift in consumer sentiment is also reflecting a broader trend in Jordan, where local businesses are increasingly favored over international chains. The closures of Starbucks locations highlight the economic power of collective action, signaling a shift toward solidarity with local alternatives, and showcasing the growing influence of grassroots movements in shaping consumer behavior and regional economics.