Kim Kardashian’s SKIMS brand to open 15 stores in ‘Israel’
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- Kim Kardashian’s $4 billion brand, SKIMS, formally entered the ‘Israeli’ market through an exclusive partnership with Irani Corp, planning to open 10 to 15 standalone stores by the end of 2026.
- The brand's launch is controversial and has drawn international calls for a boycott (BDS) due to Kim Kardashian's past statements and posts regarding the ‘Israeli’-Palestinian conflict.
Kim Kardashian’s $4 billion shapewear and loungewear brand, SKIMS, has officially entered the ‘Israeli’ market, finalizing an exclusive partnership with the premium retailer Irani Corp to establish a significant physical retail presence.
The agreement sets an aggressive target of opening between 10 and 15 standalone SKIMS stores by the end of 2026.
The move formalizes the brand’s availability for ‘Israeli’ consumers, who previously relied on international shipping or parallel import services.
The first full-scale stores, expected to be approximately 300 square meters each, are scheduled to open in early 2026 at high-profile locations, including Ramat Aviv Mall and Big Fashion Glilot.
Boycott calls
However, the brand’s entry carries controversy.
Founder Kim Kardashian has faced international backlash and calls for boycotts (BDS) due to personal social media posts condemning the October 7th operation by Hamas and her response to a protestor’s call for a “Free Palestine” with the comment, “It's okay. Free everybody”.
Activists point out that this isn't Kardashian's first brush with controversy over ‘Israel’; her past statements include expressing solidarity with her "Jewish friends" and failing to criticize ‘Israeli’ actions in Gaza.
