Nadeen Ayoub (left) and Huda Kattan (right)
Huda Beauty sponsors Miss Universe Palestine
- The collaboration emphasizes empowerment, sustainability, and redefining beauty through authenticity and purpose.
Huda Beauty has announced its official partnership with Miss Universe Palestine, Nadeen Ayoub, as she prepares to represent Palestine at the 74th Miss Universe pageant in Bangkok, Thailand, this November.
This collaboration comes at a time when Miss Palestine has received widespread encouragement and solidarity online, with many viewing her participation as a message of pride and resilience amid the ongoing suffering in Gaza and Palestine as a whole caused by the 'Israeli' occupation and aggression.
Ayoub’s representation on the world stage is being celebrated as a symbol of hope and cultural strength, carrying both the Palestinian flag and the stories of her people to an international audience.
At 27, Ayoub is a model, wellness advocate, and founder of both the Olive Green Academy and the Sayidat Falasteen Foundation, which focus on sustainability, education, and women’s empowerment across the region. Her work aligns closely with Huda Beauty’s mission to inspire confidence and purpose, reflecting the brand’s belief that beauty is both authentic and self-made.
Founded by Iraqi-American entrepreneur Huda Kattan in 2013, Huda Beauty has grown into one of the world’s most influential cosmetics brands, known for its commitment to diversity, empowerment, and ethical advocacy. Kattan herself has been a vocal supporter of Palestine, often using her global platform to raise awareness and call for justice and humanitarian support.
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