Reebok asks to remove its logo from 'Israeli' national soccer team kit

In what observers are calling a clear victory for grassroots campaigns and international pressure, Hebrew media reported that global sportswear giant Reebok has asked the 'Israeli' Football Association to remove its logo from the national team’s jersey.

The decision follows sustained efforts by the Boycott, Divestment and Sanctions (BDS) movement, which has intensified its campaigns against 'Israel' over its ongoing war in Gaza, continued violence in the occupied West Bank, and attacks on several countries in the region.

Reebok’s directive was reportedly issued to its local distributor in 'Israel' and reflects the growing influence of anti-occupation activism in the global sports arena.

'Israel’s' Growing Isolation in World Sports

Reebok’s move is the latest in a series of developments highlighting 'Israel’s' increasing isolation in international sports:

• FIFA Pressure: The company’s request comes amid mounting reports of efforts within FIFA to suspend Israeli teams, despite US attempts to block such decisions.
• Cancelled Tournaments: The International Tennis Federation (ITF) recently canceled six tournaments scheduled to be held in 'Israel'.
• 'Israeli' athletes have also faced direct boycotts, including during Spain’s Vuelta cycling race, where a group of cyclists changed their route after encountering pro-Palestinian demonstrators.
• Protests in Stadiums: Demonstrations have grown more frequent at European stadiums. At a Paris Saint-Germain vs. Tottenham match, UEFA officials held banners reading “Stop Killing Children” as two Palestinian children took part in the pre-match ceremony.
• Global Campaigns: Broader grassroots initiatives, such as the #GameOverIsrael campaign launched in New York, are calling on European federations to completely boycott Israeli teams.

Reebok’s decision marks one of the most significant corporate responses yet to public pressure over Israel’s actions in Gaza and the occupied territories — and signals that the country’s sporting isolation could deepen further.