Uber faces boycott calls over investment in 'Israeli' drone firm
US ride-hailing giant Uber is under mounting pressure from activists after announcing a major investment in the 'Israeli' drone delivery company Flytrex.
The collaboration seeks to integrate Flytrex’s drone systems into Uber Eats, with the aim of speeding up food deliveries in crowded cities while cutting environmental costs.
Uber confirmed that pilot operations are expected to begin in several US cities before the end of 2025. The initial rollout will target food and household goods, with expansion into additional sectors planned in the future.
But the move has triggered sharp criticism from pro-Palestinian campaigners, who accuse Uber of supporting 'Israel' at a time when it stands accused of genocide in Gaza, a war that has stretched on for nearly two years.
Here are some online reactions:
Boycott Uber #uber is investing with the Genocide state of Israel
— Mohamad Ghamlouch محمد غملوش (@Mohamadgamloush) September 22, 2025
@Uber
— CREED (@CREEDLOGAN19) September 22, 2025
Another company added to my boycott list@Uber pic.twitter.com/jW6LsXNVTA
Don’t support Genocide business #boycottuber #Uber pic.twitter.com/n1hgbZiC9F
— Free_Egypt (@Hamam_Masr2) September 21, 2025
Shame on Uber so much. boycott Uber https://t.co/z57k7LvMPz
— Furkan Gözükara (@GozukaraFurkan) September 19, 2025
I just deleted @Uber after their decision to invest into Israeli markets. Any other suggestions that is free from Palestinians blood? pic.twitter.com/XJ4jISAy6J
— Abdalhadi Alijla عبد الهادي العجلة (@alijla2021) September 21, 2025
.@Uber to partner with Flytrex to launch drone delivery.
— Abubaker Abed (@AbubakerAbedW) September 21, 2025
Flytrex, founded in Israel in late 2013, is a drone-based delivery service that launched its first operational on-demand drone delivery service in Reykjavik, Iceland.
Boycott @Uber now! pic.twitter.com/4hw1zMqItM
Everytime you take an #Uber you contributing to #Israelis killer drones #boycottUber pic.twitter.com/5aKZtujUud
— #voteofnoconfidence (@Deco_Belle) September 23, 2025
Strategic partnership with Holocaust perpetrators = strategic boycott.
— Karma (@KarmaKnight_1) September 22, 2025
Don’t be complicit.#BoycottUber pic.twitter.com/tFpfRr7Qer
TIME TO BOYCOTT UBER, THEY ARE FUNDING ISRAEL'S WAR MACHINE
— Ryan Rozbiani (@RyanRozbiani) September 21, 2025
Uber just poured tens of millions into Israeli drone company Flytrex. This is the same firm now tied to expanding Israel’s war-tech economy.
Uber says it’s about “faster deliveries.” In reality, it’s funding… pic.twitter.com/pNp1EALD1r
