New season of “The Voice” begins filming in Jordan
The Royal Film Commission – Jordan announced that MBC Group, the largest media network in the Middle East and North Africa, has begun filming the new seasons of the hit singing competitions The Voice and The Voice Kids at Olivewood Studios in Jordan. The production will run for four consecutive months.
According to the Commission, Jordan was chosen after years of effort to position the Kingdom as a hub for high-quality television and film production, strengthening its role as a cultural and creative center in the Arab world.
The large-scale project will spotlight local talent while boosting Jordan’s creative industries, which hold significant economic potential for generating direct and indirect job opportunities. The production is expected to create hundreds of jobs for Jordanian professionals, including photographers, sound engineers, lighting technicians, and costume designers. It will also involve contracts with 16 Jordanian companies providing logistics and technical services.
Minister of Tourism and Antiquities, Dr. Imad Hijazin, highlighted the significance of hosting such a major Arab production, saying it reflects both regional and international confidence in Jordan’s ability to deliver top-tier production services. He added that the show will showcase Jordan’s rich and diverse tourism and cultural assets to millions of viewers, boosting global awareness of Jordan’s destinations and stimulating tourism.
Royal Film Commission General Manager, Mohannad Al-Bakri, said the project demonstrates the success of the Commission’s efforts to develop Jordan’s film and television infrastructure, underlining the added value of Olivewood Studios.
Director-General of the Jordan Tourism Board, Dr. Abdul Razzaq Arabiyat, described the show as an unprecedented promotional opportunity to position Jordan as both a tourism and creative hub. He noted that the footage filmed across the country will highlight Jordan’s varied tourism offerings - nature, heritage, and culture - reaching tens of millions of viewers across the Arab world.
Arabiyat emphasized that the initiative aligns with the Board’s strategy of leveraging major productions to promote Jordan’s positive image and attract more visitors, while strengthening cooperation between the tourism, cultural, and creative sectors for sustainable economic returns.
Olivewood Studios Chairman, Raja Gargour, stressed the role of the creative industries within Jordan’s Economic Modernization Vision as a driver of youth employment, noting that hosting a production of this scale is the result of close collaboration among national institutions.
The project will also boost the transport and hospitality sectors, with Royal Jordanian handling air travel and local hotels accommodating over 11,000 room nights during filming. Scenes will be shot at 10 diverse outdoor locations across the Kingdom, giving millions of MBC viewers a chance to experience Jordan’s beauty. Previous seasons of The Voice in Lebanon and Saudi Arabia attracted more than 100 million viewers.
