Jordan’s tourism surges 18% in first half of 2025

Jordan’s tourism sector is experiencing a remarkable upswing, with a significant increase in international arrivals and revenues during the first half of 2025, according to a new report released by the Ministry of Tourism and Antiquities.

Between January and June, the Kingdom welcomed 3.29 million visitors, marking an 18 percent jump from the 2.78 million recorded during the same period in 2024. The growth has been consistent despite ongoing challenges in the region, Jordan News Agency (Petra) reported.

The latest figures show that June alone saw around 595,000 international tourists, reflecting an 8 percent increase from June 2024. The Ministry attributed this rise to successful global promotional efforts and continuous improvements in tourism services and infrastructure.

In the second quarter of 2025 (April–June), visitor arrivals hit 1.78 million, up 23 percent from 1.45 million in the same quarter last year. The increase spans both overnight stays and same-day visits.

Overnight tourists reached 2.72 million in the first six months of the year, a 14 percent increase over the 2.38 million reported in 2024. Meanwhile, same-day visits surged by 40 percent, rising from 411,000 to approximately 575,000.

The upward trend is also reflected in tourism revenues. In the first five months of 2025, the sector generated JD2.17 billion, representing a 16 percent growth compared to JD1.87 billion during the same period last year. May alone brought in JD447 million, an 18 percent rise from JD380 million the previous May.

European markets led the surge in overnight tourist numbers, posting an 82 percent increase, followed by 44 percent growth from the Asia-Pacific region, 43 percent from the Americas, and a more modest 5 percent from Arab countries.

Officials say this performance underscores the effective coordination between the Ministry, tourism boards, private sector operators, airlines, and investors who have worked together to enhance the country’s appeal.

Efforts to diversify tourism offerings, improve visitor experiences, and reach new international markets have played a central role in positioning Jordan as a competitive destination known for its cultural, religious, and natural sites.

The government continues to pursue a long-term tourism strategy aimed at sustainable expansion, increasing GDP contributions, and creating job opportunities, all while strengthening Jordan’s global reputation as a premier travel destination.