Ipsos, the global leader in research, insights and analytics is pleased to announce the appointment of Hala Elfar as the new Managing Director of Ipsos in Jordan and Iraq, effective immediately. Hala, who previously served as the Head of Client Organisation at Ipsos in Jordan and Iraq, brings a wealth of experience and a proven track record in market research to her new role.

In her capacity as Managing Director, Hala will be entrusted with the task of further developing Ipsos' business in those two markets, formulating effective strategies, and ensuring the delivery of service excellence to clients. Her role will also involve proficiently managing the P&L of the business, as well as nurturing and developing the Ipsos teams in both Jordan and Iraq.

Hala Elfar has been an integral part of the Ipsos team since February 2015, consistently demonstrating a high level of professionalism and leadership. Her significant contributions have played a crucial role in the growth of Ipsos in Jordan and Iraq, establishing her as a seasoned professional with deep expertise in the field of market research, providing a true understanding of society, markets, and people.

Ipsos has been operating in Jordan and Iraq since 1998, consistently serving as the leading research provider for the past 18 years. With operations in over 90 countries worldwide and annual revenues approaching USD 3 billion, Ipsos is one of the top three largest insights, analytics, and market research providers globally.

In recognition of its innovation and influence, Ipsos has been ranked as the No. 1 "Most Innovative Supplier" in 2023 and for three of the past five years as per the GRIT Business & Innovation Report, Greenbook's annual ranking of the world's most influential insights and analytics providers.

Ipsos operates in 13 countries across the MENA region, consistently holding a leading position in most.