The newly rebranded agency will promote strategic growth in the local market and provide a more diverse portfolio of creative digital marketing and advertising solutions.

The Kingdom’s leading marketing communications group, MENACOM Jordan, has formally announced the merger of one of its communications agencies, Y&R Amman – Jordan’s top provider of creative branding and advertising services – with VML, a global pioneer in digital marketing, known for its keen ability to build audiences alongside brands. The newly-branded VMLY&R combines the award-winning expertise of two premier agencies from within the WPP network, lending even greater strength and insight to clients served by the world’s largest marketing communications group.

Considered one of the advertising industry’s most important mergers in recent decades, the creation of VMLY&R represents a strategic effort to better serve a broad network of clients across several key geographic regions, including the Middle East in general, and Jordan in particular. Additionally, as both WPP and MENACOM spearhead the shift toward digital innovation, this merger demonstrates a proactive effort on behalf of the group to meet the ever-changing requirements of contemporary audiences and consumers.
Y&R’s creative legacy spans back nearly a century, to 1923, and its presence has permeated the globe, building up rich, astute insights into sectors, markets, and cultures everywhere. In Jordan, the company has been a leader in the local advertising industry for 25 years, demonstrating award-winning creativity and innovation at every opportunity. With the introduction of VML’s deep, technical expertise in the field of digital marketing, the newly formed VMLY&R will be able to deliver a comprehensive, forward-thinking portfolio of integrated digital and creative services.

In discussing the merger, MENACOM Jordan CEO Relja Jovic highlighted how the formation of VMLY&R would allow the company to improve its operations in a number of crucial ways: “With the expanded repertoire and insights of VMLY&R, we will be able to both enhance the level of service we provide our existing clients and increase our footprint in the market, by providing a larger and more exclusive portfolio of solutions. As the entire industry – both here in Jordan and worldwide – shifts its focus toward digital marketing innovation, we at MENACOM have long been working to pioneer and perfect the latest marketing tools and technologies, including game-changers like artificial intelligence, which present enormous opportunities for us and, most importantly, our clients. We are eager to see how VMLY&R allows us to further contribute to the development of the region’s marketing and advertising industry, particularly through unprecedented digital innovation.”

Y&R was first established in Jordan in 1995. Over the years, the agency has won several prestigious awards for its pioneering creativity and innovation, including a long list of accolades for its work on high-profile creative advertising campaigns. The company serves a large, ever-growing network of clients, all of whom will benefit from the expanded portfolio of services offered under VMLY&R.