Jordan launches global tourism drive across world capitals
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The Jordan Tourism Board (JTB) announced the launch of a series of promotional events in several international capitals as part of an integrated marketing strategy aimed at strengthening Jordan’s presence on the global tourism map.
It will include a series of awareness and cultural activities in several international capitals, including London, Moscow, Rome, Madrid, Algiers, New Delhi, and Tokyo, as well as events in Brasília, Ottawa, and Jakarta.
The JTB’s initiative seeks to showcase the “Kingdom’s rich tourism, cultural, and human heritage, in addition to highlighting promising investment opportunities and an attractive business environment,” according to the statement.
It added that it comes amid broader efforts to expand tourism promotion internationally, leveraging national occasions and global events to highlight Jordan as a safe, diverse destination.
Promotional and cultural performances will be included as well as interactive experiences that highlight Jordan’s national identity. They also showcase the Kingdom’s archaeological, natural, religious, and wellness tourism sites.
The campaign further promotes national occasions, most notably the Kingdom’s celebrations marking the 80th anniversary of Independence, in addition to the momentum surrounding the participation of the Jordan national football team in the 2026 World Cup.
