Trump backs viral proposal to rename ICE to “NICE”

• US President endorses proposal to rename ICE as “NICE”
• Suggestion aims to rebrand immigration enforcement agency amid ongoing deportation efforts
• ICE remains central to US immigration enforcement and removal operations

President of the United States, Donald Trump, has endorsed a viral social media proposal suggesting that Immigration and Customs Enforcement (ICE) be renamed “NICE,” calling it a “great idea” in a post on his Truth Social platform.

The proposal suggests rebranding the agency as the “National Immigration and Customs Enforcement,” creating the acronym “NICE.” Supporters argue the change could soften public perception by forcing media to call them “NICE agents” instead of ICE agents, while also framing it in a way they say satirizes critics of ICE policies.

“GREAT IDEA!!! DO IT,” Trump wrote, backing the suggestion as his administration continues its immigration enforcement agenda under the “One Big Beautiful Bill Act.”

ICE is responsible for enforcing immigration laws, investigating undocumented immigration cases, and carrying out deportations across the United States. It remains a key agency in the federal government’s immigration system.

Criticism over enforcement practices

The agency has faced sustained criticism from civil rights groups and immigrant advocacy organizations over its enforcement tactics and the humanitarian impact of deportation operations on immigrant communities and families.

ICE has faced major scrutiny following several fatal incidents linked to enforcement operations in 2025–2026, including cases in which U.S. citizens were killed by federal immigration agents. These incidents have intensified public criticism and calls for accountability.