“Make America Go Away” caps go viral in Copenhagen protest
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- Satirical red baseball caps mocking US President Donald Trump’s trademark hats have become a symbol of Danish solidarity with Greenland amid rising tensions over Trump’s interest in the territory.
- Caps reading “Make America Go Away” and other variations have sold out quickly and been worn at large protests in Copenhagen and Nuuk.
A small clothing store in Copenhagen has unintentionally sparked a political symbol that has spread far beyond its racks. A parody of the iconic red baseball caps associated with US President Donald Trump has become a viral emblem of protest and solidarity with Greenland, drawing attention as tensions escalate over Trump’s renewed push to acquire the vast Arctic territory.
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The caps, which mimic the distinctive red of Trump’s “Make America Great Again” hats but bear slogans such as “Make America Go Away” and “Already Great,” were initially slow sellers. But their meaning shifted dramatically as public concern grew over Trump’s remarks about Greenland’s strategic and mineral value.
Protest Symbol in Two Capitals
Demand surged after photos and videos of the caps at rallies went viral on social media. Tens of thousands of people donned the hats at weekend demonstrations in both Copenhagen and the Greenlandic capital, Nuuk, where protesters chanted phrases such as “Greenland is not for sale” and expressed broad support for Greenland’s autonomy.
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One popular design plays on a Danish phrase and references Nuuk directly. The slogan “Nu det NUUK” twists the Danish expression “Nu det nok”, meaning “now it is enough”, to underscore frustration with perceived external pressure on Greenland’s future.
Humor Meets Political Critique
Shop owner Jesper Rabe Tonnesen told journalists that he wanted a way to send a clear message that still had a lighthearted tone. Once the first batch of hats sold out, he ordered thousands more, and the caps have since become ubiquitous at protest sites and online platforms.
At the rallies, Danish and Greenlandic flags were carried alongside handmade signs with messages mocking Trump’s rhetoric and defending Greenland’s self‑determination. Participants described wearing the caps as a way to combine humor with a serious stance against the idea of foreign acquisition.
Wider Impact
The caps are now recognized beyond Denmark and Greenland, appearing in international discussions about public resistance to Trump’s territorial ambitions. Observers note that the imagery has helped frame the debate in symbolic terms, making the political message accessible to a global audience.
As diplomatic tension continues, the red caps remain a striking example of how fashion and satire can intersect with international politics.
