‘Israel’ ranks last in Global Reputation Index for second year
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- ‘Israel’ comes last in the Nation Brands Index for the second consecutive year, with significant drops in exports, tourism, and governance perception.
- Global criticism of the war and rising negative attitudes toward 'Israeli' citizens are driving boycotts and harming international trust.
‘Israel’ has ranked last in the Nation Brands Index (NBI) for the second consecutive year, marking its lowest position in nearly two decades, according to data released Thursday by BrandIL. The survey evaluates countries’ reputations across tourism, culture, people, governance, immigration, and exports.
Japan, Germany, Canada, Italy, Switzerland, and Britain topped the list, while ‘Israel’ scored below nations including India, Kenya, Russia, Ukraine, and Namibia. The Palestinian Authority, though not officially recognized, ranked lower than ‘Israel’.
The report notes a 6.1 percent drop in ‘Israel’s’ overall score compared with 2024, with particularly low rankings for exports and products. Analysts link the decline to global criticism of the war on Gaza, which has left over 72,000 Palestinians dead since October 2023, and a shift in perception of 'Israeli' citizens abroad.
BrandIL warned that the reputational drop could have broader economic consequences, including reduced foreign investment, tourism, and international trust, while boycotts of goods labeled “Made in Israel” continue worldwide.
