Miss Palestine Nadeen Ayoub walks on stage during the 2025 Miss Universe national costume presentation in Bangkok. (November 19, 2025)
Nadeen Ayoub stuns with Palestinian dress at Miss Universe 2025
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In a historic debut for Palestine at the Miss Universe pageant, Nadeen Ayoub unveiled her national costume during the preliminary competitions in Bangkok, Thailand.
The 74th Miss Universe event marks the first time Palestine has participated in the global beauty contest.
Ayoub, a 26-year-old Dubai resident, used the platform to highlight her cultural roots through a meticulously designed outfit that blends tradition and symbolism.
Ayoub, who previously represented Palestine at Miss Earth 2023, was appointed as Miss Universe Palestine 2025 in August.
Born to Palestinian parents, she has lived in the UAE for most of her life and works as a marketing specialist.
The national costume competition, a highlight of Miss Universe preliminaries, saw Ayoub grace the runway in a creation that embodied Palestinian artistry.
Designed by Palestinian couturier Neveen El Kady, based in Dubai, the ensemble features a flowing white gown adorned with intricate tatreez embroidery; traditional Palestinian cross-stitch patterns symbolizing regional stories and heritage.
The off-shoulder bodice incorporates gold and green motifs, evoking the olive branches and landscapes of Palestine.
A standout element is the dramatic painted cape, hand-illustrated with images of Jerusalem's Al-Aqsa Mosque and the Church of the Holy Sepulchre.
Ayoub complemented the look with an embroidered headpiece, adding to the regal and cultural authenticity of the attire.
Ayoub described the costume as more than apparel.
In her Instagram post, she shared, "This wasn’t just a dress for me. It was my heritage. It was my memory. It was Palestine on the global stage."
