RedNote: Chinese app surges amid TikTok ban threat

The Chinese social media app RedNote, also known as Xiaohongshu, is experiencing a surge in downloads as US TikTok users look for alternatives ahead of a potential ban on the popular video-sharing platform. 

In just two days, more than 700,000 new users reportedly joined RedNote, as reported by Reuters. 

The app quickly climbed to the top of Apple’s US App Store rankings on Tuesday, establishing itself as a significant player in the social media landscape.

Read more: China may sell TikTok's US operations to Elon Musk: Bloomberg

The surge of "TikTok refugees" coincides with US lawmakers advancing legislation that could ban TikTok unless ByteDance, its parent company, divests its US operations. 

With uncertainty about TikTok’s future, users and creators are migrating to other platforms, and RedNote is reaping the benefits.

Often called China’s answer to Instagram, Xiaohongshu has 300 million global users, primarily in China. The app’s algorithm emphasizes user interests over social connections, creating a content ecosystem that prioritizes originality and reduces the dominance of influencers.

However, RedNote’s sudden popularity in the US has presented challenges. The platform is working to improve English-language moderation and build translation tools to better support its growing international audience.

Social media buzz

RedNote’s rise has sparked conversation online, with users sharing their impressions:

RedNote Xiaohongshu is my favorite app of all time.

Thank you USA for making me a TikTok refugee. I never would have found gold like this otherwie. pic.twitter.com/0bLxkgdAJO

— Baphomet's Bastard ★ Alexander Quaresma (@CenobiteAQ) January 14, 2025

I wonder how the U.S. Government will cope knowing they’re banning TikTok (not even a Chinese owned app) just for Americans to now jump ship to RedNote which is ACTUALLY a Chinese owned app.. pic.twitter.com/Sx110UN3fL

— (@CHICQUITOS) January 14, 2025