Ahead of elections, Sara Netanyahu issues holiday greetings

• Sara Netanyahu issues holiday greetings amid political pressure ahead of the October 27 election.
• Video shows Sara Netanyahu at the Buraq Wall flanked by armed ‘Israeli’ Border Police.
• Critics accuse the Netanyahu camp of using security forces as political props during the campaign.

In what critics are viewing as a calculated public relations maneuver ahead of 'Israel's' upcoming October elections, Sara Netanyahu, wife of 'Israeli' Prime Minister Benjamin Netanyahu, released a high-production video message directed at security personnel from occupied East Jerusalem.

Standing at the Buraq Wall (Western Wall) plaza, Sara Netanyahu delivered holiday greetings while positioned closely alongside heavily armed officers from 'Israel’s' Border Police.

The carefully staged video, featuring Sara allegedly wishing forces "a good year," comes as her husband faces a fierce reelection fight ahead of the October 27 legislative elections, with his Likud party seeking to project strength and deep ties to the security establishment.

Leveraging security forces as campaign props 

The militarized setting of the recording highlights the Netanyahu campaign’s effort to tightly align the 'Israeli' Prime Minister's brand with frontline security forces during a period of intense domestic political polarization and ongoing military conflicts.

Observers note that the video attempts to portray an intimate, supportive relationship between the ruling family and security personnel, utilizing uniformed Border Police officers as a visual backdrop to bolster political standing.

The release of the footage during the Jewish holiday season comes as the Netanyahu administration faces heightened public scrutiny over its security performance, domestic economic pressures, and campaign messaging leading into October's decisive ballot.