Ralph Lauren faces boycott calls after featuring Gal Gadot in fashion post
Note: AI technology was used to generate this article’s audio.
- Critics target her ‘Israeli’ identity, military service, and public statements.
- Backlash draws attention to the brand’s presence in ‘Israel’ and ties to Delta Galil.
American luxury fashion house Ralph Lauren has drawn fresh criticism after spotlighting 'Israeli' actress Gal Gadot in a high-profile fashion feature, sparking online calls for a boycott.
The controversy began after Ralph Lauren shared images on Instagram from Gadot’s September 2026 Modern Luxury cover shoot.
The brand highlighted the Wonder Woman star wearing pieces from its Fall 2026 collection, including gilded eveningwear.
View this post on Instagram
Following the post, pro-Palestinian social media users launched a backlash, with reports from IBTimes UK noting calls for a boycott against the brand.
One post on X highlighted the growing online reaction as "massive calls to boycott Ralph Lauren".
Massive calls to boycott Ralph Lauren after choosing former Israeli IDF soldier Gal Gadot in its latest campaign
— LPC (@landpalestine) September 8, 2026
Bye Ralph Lauren forever pic.twitter.com/XprJiPkxBq
Military background
Much of the criticism directed at the fashion brand centers on Gadot’s 'Israeli' identity, her mandatory two-year service in the 'Israel' military prior to her international career, and her past public statements regarding 'Israel'.
While the social media reaction has thrust Ralph Lauren into the wider debate regarding commercial boycotts linked to 'Israel', the response does not establish that the fashion label has adopted a specific political stance.
Gadot’s Modern Luxury cover feature itself focuses primarily on her career, motherhood, and her upcoming thriller The Runner.
Photographed by Tal Abudi at The Jaffa Hotel in Tel Aviv, the shoot included one Ralph Lauren outfit alongside looks from other luxury fashion houses, including Saint Laurent and Max Mara.
The controversy has also renewed focus on Ralph Lauren’s corporate ties within 'Israel', where the company maintains a retail presence and holds a licensing relationship with 'Israeli' apparel manufacturer Delta Galil.
Ralph Lauren had not publicly responded to the boycott calls at the time of publication.
