Fans question Ruffalo’s absence from Spider-Man: Brand New Day promo
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Fans are questioning why Mark Ruffalo has been largely absent from the promotional campaign for Spider-Man: Brand New Day, despite his return as Bruce Banner, also known as the Hulk.
Ruffalo is expected to reprise his role in the upcoming Marvel film, but unlike many major franchise stars, he has not appeared in promotional interviews for the movie.
Neither Marvel nor Sony has publicly explained Ruffalo’s absence from the promotional rollout.
The lack of appearances has prompted speculation online, with some fans linking the decision to Ruffalo’s outspoken support for Palestinians and his criticism of ‘Israel’.
Ruffalo has previously accused ‘Israel’ of genocide and apartheid and has publicly supported calls to boycott institutions linked to ‘Israel’.
His political stance has also drawn renewed attention amid an online campaign calling for a boycott of Spider-Man: Brand New Day over the involvement of ‘Israeli’ producer Avi Arad.
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The campaign has highlighted Arad’s reported support for ‘Israeli’ Prime Minister Benjamin Netanyahu, including past posts defending him.
Some fans have therefore questioned whether Ruffalo’s absence from the film’s promotional campaign is connected to his political views, suggesting studios may be seeking to avoid potential controversy or political comments during the press tour.
Others have offered a different explanation, pointing to Ruffalo’s previous history of inadvertently revealing major Marvel plot details and suggesting the decision could instead be related to concerns over spoilers.
There is currently no public evidence confirming that Ruffalo was excluded from the promotional campaign because of his views on Palestine or ‘Israel’.
Whether his limited promotional presence reflects a studio decision, his own availability, or another reason remains unclear, but his absence has nevertheless reignited discussion about his political advocacy ahead of the film’s release.
