Apple plans iPhone price hike this fall: Reports

Apple is contemplating increasing prices for its upcoming iPhone models set to launch this fall, according to a Wall Street Journal report citing sources familiar with the matter.

The price adjustment would accompany new features and design enhancements, aiming to justify the higher cost. Following the news, Apple’s stock surged 7 percent in premarket trading.

The company is keen to distance the potential price increase from US tariffs on goods manufactured in China, where most of Apple’s devices are assembled. This strategic move underscores Apple’s efforts to frame the hike as a value-driven decision tied to product improvements rather than external economic pressures.

Apple has not yet commented on the report, as noted by Reuters. The tech giant’s pricing strategy will likely draw close scrutiny as it balances consumer expectations with rising production costs and global trade dynamics.