Alzheimer’s Disease International announced the appointment of Her Royal Highness Princess Muna Al Hussein as an Honorary Ambassador.

HRH is a globally recognized figure in the field of global health and serves as the World Health Organization’s (WHO) patron for nursing and midwifery in the Eastern Mediterranean region.

She is also an honorary adviser for the WHO Collaborating Center for Nursing Development in Jordan.

Upon accepting the appointment, HRH stated: “I am delighted to have been appointed an Honorary Ambassador of ADI. Dementia is a condition which affects millions globally, with particularly high numbers forecast for the Middle East and North Africa (MENA) region. In my capacity as Honorary Ambassador, I look forward to raising awareness of dementia, as we work towards improving the lives of all of those living with the condition, their carers and families.”

HRH joins esteemed global Ambassadors including Queen Silvia of Sweden, Queen Sofia of Spain, and Luis Guillermo Solís Rivera, former President of Costa Rica.

ADI CEO Paola Barbarino said: “We are delighted and honored that Her Royal Highness Princess Muna Al Hussein has accepted our invitation to become an Ambassador of ADI. Her Royal Highness’ outstanding work in global health and nursing will be critical for raising awareness about the condition, which is expected to affect over 13.8 million people by 2050 in the MENA region.”

Hamza Nouri, Founder and President of Al Oun for Alzheimer’s Patients Care Association Jordan, remarked: “On behalf of Al Oun for Alzheimer’s Patients Care Association and the Middle East, we are honored to work alongside HRH Princess Muna Al Hussein in dementia care and welcome the news of HRH becoming the Honorary Ambassador to Alzheimer’s Disease International. Her Royal Highness’s passion and commitment to improving the lives of people with dementia and their caregivers is an inspiration to us all. We are confident that, together, we can make a real difference in the fight against this condition.”

Currently, dementia affects 55 million people globally, a number projected to rise to 139 million by 2050.

In the Middle East and North Africa, WHO data indicates that around three million people are currently affected by dementia, a figure projected to surge by 367 percent to over 13.8 million cases by 2050.

The statistics for Jordan are equally concerning, with over 37,000 individuals currently living with the condition.

This number is expected to surge by over 500 percent to over 232,000 by 2050.