Royal wedding impacts Jordan's image globally


Published: 2023-05-24 11:19

Last Updated: 2023-06-05 15:04

Royal wedding impacts Jordan's image globally
Royal wedding impacts Jordan's image globally

In the lead-up to the highly anticipated royal wedding between His Royal Highness Crown Prince Al Hussein Bin Abdullah II and Miss Rajwa Al Saif, Makana 360, a prominent Jordanian data-driven consulting company, has conducted an extensive data analysis showcasing the significant impact on Jordan's global image.

Leveraging their advanced social listening tool, Buraq, the study encompassed the past 30 days and gathered valuable insights from online conversations worldwide.

The highlight of the analysis is the widespread distribution of discussions surrounding the royal wedding. A world heat map illustrates the global reach of conversations, with engagement levels skyrocketing to an impressive 3.4 million interactions. This represents a remarkable increase of approximately 700 percent compared to the previous 30-day period. Notably, the top countries generating these discussions, excluding Jordan, include Saudi Arabia, the United States, Morocco, Poland, Italy, the United Kingdom, the United Arab Emirates, the Netherlands, Japan, and several others.

The comprehensive data collection was made possible through Makana 360's cutting-edge technology, Buraq. This advanced social listening tool gathered and analyzed real-time conversations from various online sources, such as social media platforms, Facebook, Twitter, Instagram, news websites, blogs, and more. This enabled Makana 360 to capture the pulse of public sentiment and gauge the global interest surrounding the royal wedding.

CEO at Makana 360 Abdurrahman Al-Husami said: "Our analysis reveals a remarkable surge in global engagement and interest surrounding the royal wedding. The extensive online conversations and the significant rise in engagement indicate the event's immense impact on Jordan's image on a global scale. It highlights the country's rich cultural heritage, customs and traditions, warm hospitality, and the captivating union of HRH Crown Prince Al Hussein Bin Abdullah II and Miss Rajwa Al Saif."

This comprehensive data analysis underscores the power of social listening in uncovering valuable insights and understanding public sentiment. By harnessing advanced technology and leveraging the vast amount of data available, Makana 360 provides a nuanced understanding of how major events shape public perception and impact the image of nations.

As Jordan celebrates this momentous occasion, Makana 360 remains committed to utilizing advanced technologies and data-driven insights to comprehensively analyze the Royal Wedding and its implications.