Meta to test paid-for 'blue-badge' on Instagram, Facebook


Published: 2023-02-20 15:07

Last Updated: 2024-06-22 02:40

Meta to test paid-for 'blue-badge' on Instagram, Facebook
Meta to test paid-for 'blue-badge' on Instagram, Facebook

Meta, the parent company of Instagram and Facebook, announced that users of both platforms will soon be able to purchase the infamous "blue-tick" to get their accounts verified, as reported by the BBC.

The company said that "Meta Verified" will cost those who are interested USD 11.99 per month for web users and USD 14.99 for iPhone users.

Notably, the services will initially only be available to individuals in Australia and New Zealand, as it is yet to be made available in other countries and for businesses.

Meta chief executive Mark Zuckerberg said this decision will contribute to enhancing security and authenticity on social media platforms.

The blue-badge has been utilized for years as a verification tool for "high-profile accounts" to confirm their authenticity.

Notably, this will not affect previously verified accounts.

The subscription also promises paying users "proactive account protection, access to account support, and increased visibility and reach," after the account is authenticated with a government ID.

"To be eligible, accounts must meet minimum activity requirements, such as prior posting history, and be at least 18 years old," according to Meta's announcement.

"Applicants are then required to submit a government ID that matches the profile name and photo of the Facebook or Instagram account they’re applying for," it read.