The photo and video sharing social networking service, Instagram, Thursday announced the launch of a brand new feature called “quiet mode,” as reported by CNN.

The option enables users to set boundaries for their followers, as well as eliminate distractions when they need to focus, by pausing notifications and switching users' activity status to ‘In quiet mode.”

An automatic reply will be sent to anyone who sends the user a direct message while in quiet mode.

The feature is available to all users but Instagram’s target beneficiaries are teens, as the aim is to enable young students to study without any distractions.

The tool is currently available to users in the US, UK, Ireland, Canada, Australia and New Zealand, and will be introduced in more countries at a later date.

In a blog post, Instagram wrote “These updates are part of our ongoing work to ensure people have experiences that work for them, and that they have more control over the time they spend online and the types of content they see.”

Among the features contributing to these efforts is the ability to express disinterest in certain content by marking it with a “Not Interested” label to eliminate similar content from appearing on users' feeds.

Users in some countries can also block certain words, emojis or hashtags to keep similar content from coming up.

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