‘The Show’ collaborates with Orange Jordan on ‘The Studio’ project


Published: 2022-03-10 19:17

Last Updated: 2023-06-06 03:16

‘The Show’ collaborates with Orange Jordan on ‘The Studio’ project
‘The Show’ collaborates with Orange Jordan on ‘The Studio’ project

‘The Studio’ was prepared in cooperation with the Jordanian production company “The Show” within the Roya Media Group (RMG). The studio is available free of charge to ambitious youth and entrepreneurs to help them produce the content they need and contribute to supporting and introducing their businesses.

The Jordanian production company ‘The Show,’ which is a part of Roya Media Group (RMG), prepared and provided all necessary equipment for Orange Jordan’s first digital studio, called “The Studio.” It is fully equipped with the latest audio, video and editing equipment and the first of its kind in Jordan.

The Show’ also provided all engineering consultancy as well as trained The Studio’s engineers on how to use the equipment, run the studio, and was in charge of all the technical aspects.

“The Studio” is located in the Digital Orange Village in Abdali, which is the incubator of Orange’s most important digital and entrepreneurial programs.

Through Orange’s “The Studio,” a set of programs and introductory videos will be produced for initiatives that support youth, especially with the huge presence and impact of video in the media field, especially on social media platforms.

Orange Jordan CEO, Thierry Marigny, stated that the digital studio embodies the company's keenness to raise media awareness of the extent of the impact of its social programs and the opportunities to benefit from these programs in empowering the youth and encouraging them to enter the labor market, innovation and launching their own pioneering projects. He pointed out that “The Studio” benefited from the experience of "The Show" in preparing this studio to provide content makers with the latest digital technologies.

Marigny emphasized the importance of this step, especially since the company has allocated a space for the studio in its digital village, the first destination of its kind in the Kingdom that brings together various sustainable social programs for digital education, youth and entrepreneurship, especially since Orange is the leading digital provider and is always the first to provide everything new to expand the circle of beneficiaries of its initiatives and development.

Studies show that individuals retain 95 percent of a message when they watch it on video, compared to 10 percent when reading it in a text. Video viewing will account for 82 percent of all internet traffic in 2022, which is 15 times more than in 2017.

In turn, the CEO of Roya Media Group, Eng. Fares Sayegh, said: "The Jordanian market needs this type of digital services, which have become essential in light of the companies’ needs to create beneficial youth productions to be broadcasted on local and digital channels, in addition to young Jordanians’ need for this type of artistic and digital production.”