Jordan launches campaign to attract tourists from GCC countries

Jordan

Published: 2021-06-13 11:52

Last Updated: 2021-07-28 10:02


Jordan launches campaign to attract tourists from GCC countries
Jordan launches campaign to attract tourists from GCC countries

Sunday, a campaign was launched targeting tourists from the Arab Gulf Cooperation Council (GCC) counties, as authorities strive to recover from the COVID-19 pandemic.

“Tanafas," which means “Breathe,” is a campaign managed by the Jordan Tourism Board (JTB) and is primarily intended to promote the Kingdom as the best summer destination for GCC nationals.

"Jordan has a safe, diverse and rich tourist offering preferred by Arab Gulf tourists," Minister of Tourism and Antiquities Nayef al-Fayez said in a press release.

JTB Director-General Abdulrazzaq Arabiyat said that the title of the campaign reflects everyone's desire to move and travel freely.

According to Arabiyat, the campaign entails cooperation with GCC-based travel and tourism agents and includes the dissemination of leaflets and advertisements in commercial centers and on social media.