MENACOM Jordan, the Kingdom’s premier marketing communications group, is pleased to announce that its media specialist agency, MEC Jordan, has officially rebranded itself as Wavemaker.

The establishment of Wavemaker worldwide represents a strategic effort on behalf of parent company WPP—the world’s largest marketing communications conglomerate—to provide clients with a more holistic approach to media, content, and technology in the modern world.

As the first international media buying and planning agency in Jordan, MEC has always been a trailblazer in its industry, helping clients optimize their marketing exposure, impact, and budget through strategic media planning and buying.

Now, as Wavemaker, the agency is expanding its approach in a way that will help brands better connect with their audiences, thanks to a more comprehensive focus on understanding and enhancing the consumer journey. Wavemaker is all about positively provoking growth for its clients, which means striking the perfect balance of advanced media technology, world-class content, and meaningful consumer insights.

“Much more than a simple rebranding effort, the establishment of Wavemaker represents an enormous shift in how we will be able to serve our clients in the market,” said Hani Dakhlallah, the Managing Director of Wavemaker Jordan.

“On an operational level, we have already been working tirelessly to apply the Wavemaker approach to how we do business, complete with the adoption of game-changing new tools and technologies. By focusing more concertedly on the consumer purchase journey—including a greater emphasis on data and content—we hope to demonstrate exactly how we can spearhead rapid, unprecedented growth for our clients.”

Also speaking on the occasion, MENACOM Jordan CEO Relja Jovic underscored how Wavemaker will continue to elevate the competitiveness of the group’s portfolio: “With this transition, Wavemaker will be able to provide new layers of insights and service offerings, in line with the rapidly evolving global media and consumer landscapes.

This aligns perfectly with MENACOM’s overarching strategic approach, which emphasizes seamlessly integrated services and a considerable focus on digital innovation, including efforts to further capitalize on the potential of big data—one of several areas where Wavemaker is truly breaking new ground.

The insights, resources, and technologies provided by Wavemaker are already proving to be an enormous asset for us at MENACOM Jordan, and we are eager to see how we can further utilize these tools to enhance the services we provide across all of our agencies.”

Wavemaker is an essential component of the MENACOM Jordan portfolio, which features six highly integrated communications.

With 25 years of industry leadership under its belt, MENACOM Jordan continues to serve as a trendsetter for the Kingdom’s marketing communications industry through an award-winning combination of creativity, innovation, and a client-focused commitment to excellence.