Princess Ghida Talal, the Chairperson of the Board of Trustees of the King Hussein Cancer Foundation and Center (KHCF), launched a new campaign to raise awareness about the importance of early detection of breast cancer on Monday.

Princess Ghida also announced the 9th Media Competition to Raise Breast Cancer Awareness, according to Petra news agency.

Headed by Jordan, other Arab countries participating in the campaign include Saudi Arabia, the UAE, Lebanon, Palestine, Iraq, Egypt, Morocco, Algeria, and Bahrain.

“Early diagnoses of breast cancer is the only way to stop us from losing our beloved mothers, sisters and wives,” her Highness said during a press conference on Monday.

This year’s breast cancer awareness campaign is different from former campaigns. The campaign is the first of its kind in the Arab World, according to Dr. Asem Mansour, the head of the KHFC.

Princess Ghida said during the press conference that “we realized the importance of spreading our message on a broader scale so it could reach every home in the Arab world.”

Her highness highlighted the efforts made by the Foundation during the past year to successfully gather these ten Arab countries under the same umbrella for the sake of “our beloved mothers, sisters and wives, and to assure them that every woman’s health means her family’s happiness and the future of her society.”

October is Breast Cancer Awareness Month, an annual campaign to increase awareness of the disease, involving thousands of organizations around the world.

Breast cancer is one of the top three common cancers affecting Jordanian women, followed by colorectal (colon) cancer and thyroid cancer.