Meta's social media platform, Threads, has experienced an unprecedented surge in popularity, amassing over 70 million users in less than two days since its official release. 

Meta chief executive and Facebook founder Mark Zuckerberg wrote on Threads: “70 million sign ups on Threads as of this morning. Way beyond our expectations.”

Also Read: Facebook's Meta launches Twitter rival Threads

Facebook behemoth Meta on Wednesday launched Threads, a text-based rival to Twitter, creating the biggest threat yet to the embattled platform owned by Elon Musk.

"Let's do this. Welcome to Threads," wrote Meta chief executive and Facebook founder Mark Zuckerberg in his first post on the nascent platform.

Threads allows users to post up to 500 characters and has many features similar to Twitter.

Zuckerberg said the app passed 10 million sign-ups in its first seven hours.

Also Read: Everything you need to know about Meta's Threads

According to BBC, Threads can be downloaded in more than 100 countries including the UK, but not yet in the EU due to regulatory concerns.