We all loved playing with Lego as kids, but the government of Dubai has found a second use for the popular children’s toy.

On Friday, October 12, 2018, the Roads and Transport Authority (RTA) was awarded the Guinness World Record for the largest Lego awareness message.

Guinness World Record adjudicators counted 140,000 Lego bricks, most of which were used to create the plaque on which the message was written, while 20,000 pieces were used to spell out the message.

The message warned drivers against using their phones while driving.

“Written” in Arabic and English, it read: "Your life is worth more than a phone call."

Both youngsters and adults took part in putting the Lego bricks together.

We have achieved Guinness World Record in compiling the biggest awareness message in Lego blocks. For more details, visit: https://t.co/OuTQlDLinJ pic.twitter.com/U3B34dm6EN

— RTA (@RTA_Dubai) October 12, 2018

Maitha bin Adai, head of the Roads and Transport Authority, was quoted by the Khaleej Times as saying during the event:

"The underlying objective of this achievement is to send a loud and clear awareness message to motorists cautioning them against the risks of using of using phones while driving."

"Traffic studies indicate that the probability of traffic accidents where motorists are using mobile phones while driving is four times higher than those not using it," Maitha said.