Jordan reaches out to African markets

Jordan

Published: 2017-11-24 13:09

Last Updated: 2017-11-24 13:09


A 2015vworkshop on the African market. (Photo courtesy of Jordan Competitiveness Programme)
A 2015vworkshop on the African market. (Photo courtesy of Jordan Competitiveness Programme)
Roya News Source

Jordan’s Minister of State for Investment Affairs, Muhannad Shehadeh, Thursday, lauded the African market as "promising" to national exports, Petra news reported.

While meeting representatives of local companies participating in an upcoming trade tour to Tanzania, Kenya and Ethiopia, the minister emphasised the need to open new non-traditional markets in a bid to attract investments that would create job opportunities.

The Jordan Investment Commission, in cooperation with the Jordan Chamber of Industry, will organize visits of around 30 corporations to the three African nations to help find new export destinations to national products, said the minister.

The visit, he said, aims at building communication bridges with African businesspeople through holding official meetings with the participation of the private sector.

Jordan has been suffering economic challenges due to the unstable environment of the region, with exports from Syria and Iraq falling rapidly. Earlier this year, Industry and Trade Minister Yarub Qudah expressed the government's efforts focus on expanding exports to non-traditional markets on the US, the EU and Africa, as well as overcoming challenges to the flow of products, mainly to Africa.